Resumo. ABSTRACTThe objective is to identify which variables affect the demand of the United States of America for theBrazilian charcoal and estimate their elasticity. The study uses the method of ordinary least squares (OLS),opting for the logarithmic functional form because of the simplicity in obtaining elasticity, and adopts thesignificance level of 5%. The data were obtained from the FAS and the BEA in quarterly period and deflatedby U.S. CPI. The adjusted model, although having a low coefficient of determination (R2), did not havegreater statistical and econometric problems. The results indicated that the U.S. demand for the Braziliancharcoal can be explained by the expectations of consumers, charcoal price and the U.S. income. The pricesof related goods from Mexico and Argentina were not significant at 5% level, indicating that the charcoal inthese countries is not good a substitute for the Brazilian product.