Resumo. Review of the book “Communication scenarios: between industrial and emerging societies - Volume I - Iberoamerican World”, published by the Portuguese publisher Media XXI. The book was launched at the 18th Folkcom - Brazilian Folk Communication Conference - held in Recife (PE) in May 2017. The work is a collection of research articles from eight Portuguese and Spanish speaking countries, linked to the Brazilian Network of Studies and Research in Folkcommunication (Rede Folkcom).