Resumo. This article examines the media sensation “MC Véia” and how Carioca funk (funk music from Rio de Janeiro) has changed her life. Leda Maria Soares Ferreira, or “MC Véia”, changes her identity and sense of belonging after moving to the suburbs of Rio de Janeiro. She had to adapt to a new environment, and in doing so she developed a new sense of belonging and reinvented herself through the local culture of funk. In order to explain this cultural transformation and production, we borrowed from the theory of folk communication and the theories from the Chicago School, as well as Oswald de Andrade’s concepts of anthropophagy and Nestor Canclini’s cultural hybridization. This is an exploratory and bibliographical research, with the evaluation posts of Mc Veia´s Facebook, materials from magazines and websites, and interviews between Leda Maria, the media and the authors.